If you don’t know where you’re going, you’ll end up someplace else

first_img 1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Frank Koechlein Frank Koechlein is the President at Empower Your Analytics and coauthor of the marketing resource book “The New Marketing Analytics”. Frank has over 40 years of marketing experience in the … Web: empoweryouranalytics.com Details This is one of my favorite Yogi Berra quotes and I have always thought it would be fun to use it in a strategic planning discussion.  So if you consider this a part of your summertime reading list we can have some fun with what is normally a serious business topic. This quote by Yogi seems to illustrate the strategic challenge credit unions face as they begin to use member data to drive new marketing initiatives and to improve their member’s overall experience.  Implementing data driven marketing is an organization-wide project that includes the technology to collect and analyze data, as well as, automated marketing platforms to deliver a relevant/timely/personalized digital experience for members of your credit union.  Successfully implementing a project of this scope is clearly a challenge for any organization.     As many of you have no doubt experienced, implementing these projects can be long and complex; involving teams of people in and outside your organization.  During the course of the project these teams make hundreds of tactical decisions, on their own, implementing your new data marketing platform. How can you make sure this myriad of decisions will be consistent with your vision?  Will you arrive at your destination….or someplace else?   That brings us to two critical questions:What is your vision or “project destination” for building a data-driven marketing function?How do you manage your project to make sure you arrive at your destination?Your Vision To make sure you create the data marketing platform that best serves your organization, all potential stakeholders will need to be able to voice their specific business requirements. This part of the process has many potential pitfalls.  An outside facilitator working with your team provides one of the best ways to resolve conflicts and to set priorities when it comes to determining the appropriate set of functional requirements for your credit union.   Be sure to choose a facilitator with extensive data-driven marketing experience in the financial services industry and who will also take the time to understand your organization.  Your vision should incorporate factors that include your organization’s growth strategy, core operating capabilities, resources and sales/service culture.  Cookie cutter approaches rarely provide an effective long-term solution.  When crafting your vision it’s important to remember that data driven marketing impacts how every member facing department in your organization will operate.  Generally speaking data changes the way you approach marketing; meaning new strategies will focus on each member’s financial needs and not just pushing products.  Armed with data-driven sales tools your associates will begin to develop new and more effective ways to offer members the products and services they need.  Make sure you don’t arrive “someplace else”    It’s important to create a project management structure where stakeholders have ownership and they clearly understand the desired outcome (destination) for your project. Using project management tools like Basecamp, assigning a dedicated project coordinator and frequent (brief) update meetings will improve the chances your project will stay on the right track.  Assigning a Project Implementation Manager, preferably someone from the senior management team also increases your chances for success. This person becomes “the face” of your project and provides a point of contact for associates from other member facing departments to resolve issues and provide education/training on the new data strategies.  It’s critical that your destination should include the ability to quantify both the revenue and expense components of member relationships with your organization.  Building data driven marketing programs with a strong ROI makes your strategy sustainable; supporting long-term future growth and the ability to provide more advantageous pricing for underserved members.last_img read more

Iloilo health sector urged to combat air pollution

first_imgIf people do not take urgent action onair pollution, Lopez said, “We will never come close to achieving sustainabledevelopment,” Lopez said, citing the warning of WHO director general Dr. TedrosGhebreyesus. In a forum dubbed “Defending PublicHealth from Air Pollution” held recently at St. Paul’s Hospital Iloilo, RamonSan Pascual, executive director of Health Care Without Harm (HCWH) SoutheastAsia, said air pollution is not just an environmental issue. For his part, Paeng Lopez, HealthEnergy Initiative Campaigner of HCWH Southeast Asia, said air pollutionthreatens everyone, particularly the poorest and the marginalized people. “By reducing air pollution, countriescan reduce stroke, heart diseases, and lung cancer, among others,” said Lopez.(PIA/PN) The most affected sectors by airpollution are children, women, and outdoor workers, said Lopez. “Pneumonia is the leading cause ofdeath in children under five years of age; while women working in smokykitchens are exposed to high levels of household air pollution, and people whowork outdoors such as street vendors and traffic enforcers are affected by airpollution,” he added. Air pollution is a silent killer,causing seven million deaths around the world every year, he stressed. ILOILO City – The health sector hereshould lead the campaign against air pollution, considering the negativeeffects of polluted air to children, women and other vulnerable sectors,according to an international nongovernment organization (NGO) that works totransform healthcare worldwide. “The World Health Organization (WHO)considers it a health concern as well. Air pollution has become a leading causeof death,” said Pascual.last_img read more

Pellegrini defends Toure

first_img The Ivorian has not matched the standards he set during a brilliant 2013-14 campaign, with critics coming out in force after Wednesday’s Champions League loss at Bayern Munich. The 31-year-old’s fitness, body language, commitment and defensive work were all questioned after a particularly ineffectual second-half display at the Allianz Arena. There were also suggestions the City talisman could be past his best. Toure’s disappointing form comes after a turbulent summer in which he criticised the club and speculation arose over his future. But Pellegrini insists those issues have not affected him and any lack of edge could be down to the impact of the loss of his younger brother Ibrahim to cancer in June. Pellegrini, speaking at a press conference, said: “He is a player that makes a difference in big games. “Maybe some of you think it’s strange he is not in the best moment, but we started the season and maybe he had a lot of personal problems with his brother, not what was said in the media, but in what he feels about it. There are a lot of human things and maybe that is why he is not in his best performance at the moment. “I think as a team, as a coach, as a club we must support him because he is a very important player. He makes a difference and I’m sure he will return to his best.” Pellegrini claims criticism is nothing new to Toure. Even last season, when he played a key role in City’s title success and scored 20 league goals, he had moments of indifference and was described by former Blues midfielder Dietmar Hamann as a “liability”. Manchester City manager Manuel Pellegrini believes Yaya Toure’s form could be suffering as he comes to terms with his brother’s death. And Pellegrini, whose renowned man-management skills were a key factor in his appointment at the Etihad Stadium, has offered the club’s full support to his star midfielder. Pellegrini’s thoughts throw a different light on Toure’s below-par performances in the opening weeks of the new season. Pellegrini said: “I think Yaya in the last season, when he was in his best moment, always received criticism about how he plays. “It is very easy to say he should score 20 goals but must also defend and have better pace, and a lot of (other) things. I don’t think Yaya has any problem.” Pellegrini did not answer a question about whether Toure could be left out of the side to give him time to refocus. The Chilean said: “What I think about the players I talk with the players personally.” City return to Barclays Premier League action on Sunday in a crunch clash against leaders and chief title rivals Chelsea at Eastlands. City could give a home debut to Chelsea’s all-time leading goalscorer Frank Lampard, who was released by the Stamford Bridge club in the summer and is now on loan from New York City. There were reports at the time of his signing that Lampard, 36, would be reluctant to play against Chelsea but Pellegrini insists that is not true. The 61-year-old said: “Frank is part of our squad. I don’t think it is a difficult situation for him. “I think Frank didn’t continue at Chelsea because they didn’t want him, not because he wanted to come here to Manchester City. “He can’t continue playing in the team he played his whole life, but he has all the rights to continue playing football. He arrived here and we are very happy with him.” Pellegrini also denied there is an issue with new defender Eliaquim Mangala, who has still not featured since his £32million signing from Porto last month. He said: “He needs some time to understand the way we defend. He is ready and maybe he will be involved soon in our team. “The other important reason is that I think (Vincent) Kompany and (Martin) Demichelis are in a very good moment. They are defending very well and that is why for the moment he is not playing.” Press Associationlast_img read more