Sponsor of National Doughnut Week, BakeMark, is encouraging all bakers to get involved and help raise money for The Children’s Trust. The next fundraising week will take place from 9-16 May, 2009 and will be the 25th anniversary for the charity, which raises money for specific care, education and therapy for children with multiple disabilities. National Doughnut Week has raised £630,000 in its history and the aim this year is to raise over £50,000. Each participating baker will have the opportunity to boost profits, involve the local community and media, and raise money for the charity with every doughnut sold. Anyone who registers will receive posters, balloons, collection boxes and PR support, as well as the chance to be promoted on the National Doughnut Week website. BakeMark is offering a complimentary bag of Craigmillar Doughnut Concentrate or a box of Readi-Bake Topped Ring Doughnuts, to businesses that register by 3 April, 2009. Bakers can also receive £2 off Craigmillar Doughnut Concentrate and £1 off Readi-Bake Topped Ring Doughnuts at participating wholesalers throughout May. “The monies raised help a really worthwhile cause – and with The Children’s Trust celebrating its silver anniversary this year, there will be quite a bit of media interest in the event, all of which should help drive sales for bakers throughout the UK,” said Lisa Boswell, marketing manager at BakeMark. Liz Haigh-Reeve, director of fundraising at The Children’s Trust, added: “Whatever size your bakery is, however much or little you raise is invaluable, as all registered bakeries help to fund specialist services, equipment and staff – which in turn helps these children enjoy a better quality of life. We are very grateful to everyone who takes part.” Christopher Freeman of Dunn’s Bakery in North London launched the first National Doughnut Week.To register, email [email protected] or check out the National Doughnut Week website – www.nationaldoughnutweek.org.